• Evolving World Communications is a national leader who incorporates certified Six Sigma Black Belts and SMART goals into its strategic communications planning process. ... read more
  • We see the bigger picture and the focal point is your bottom line. Whether you need marketing communications before and during a tradeshow, a full-court press public relations strategy or an integrated communications plan to help employees fulfill the annual corporate objectives, our strategies help achieve your business goals.... read more
  • Evolving World Communications serves a wide variety of industries including business services, consumer products, education, financial services, food service, healthcare, industrial goods, manufacturing, personal care, not-for-profits, real estate, retail, sports and fitness, technology, travel and tourism, utilities and more... read more
  • EWC offers a strategic and inventive approach by viewing PR as a brand-building vehicle to align employees with corporate goals, create new customers, deepen connections with existing customers, keep investors informed and directly manage crisis moments when they inevitably arise. ... read more

Crisis Counselor’s Open Letter to Paterno Family

Tweet Dear Jay Paterno: Given your media visibility over the past few months, it appears the Paterno family anointed you as its crisis spokesperson. That’s a tough role for a son and brother to assume for his family. Being no stranger to controversy and highly negative public opinion, I know how it feels to be Continue Reading

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Cyber Crisis Not Solely IT’s Problem

Tweet As American companies conduct operational risk assessments, the potential for a cyber crisis must be at the top of the list. In late January, at the World Economic Forum held in Davos, PriceWaterhouseCoopers educated world leaders about this growing problem, using in part a four-minute video that illustrates potential risks faced by organizations that Continue Reading

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Crisis Communications: Lessons Learned from the BP Oil Spill

Tweet Gerald Baron, currently principal of Agincourt Strategies and a Senior Advisor with Public Information Emergency Response, videotaped a lively conversation with Neil Chapman, a retired BP crisis communications pro, who provides a behind-the-scenes look at the Gulf of Mexico tragedy. Mr. Chapman’s comments are eye-opening and the video’s 14-minute running time provides a worthwhile Continue Reading

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PSU & Syracuse Sexual Abuse Scandals Top 2011 Crisis

Tweet A new nationwide poll of business executives indicates the alleged sexual abuse scandals involving coaches at two prominent eastern universities topped the list of 2011 corporate crises. The dishonor within the Penn State and Syracuse University athletic departments received 13.16 percent of the 266 responses to earn the top spot in a poll co-sponsored Continue Reading

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Phone Calls and Bar Tabs Spell Crisis

Tweet The sixth of a six-part series examining prominent corporate crises impacting U.S.-based business operations during 2011. I don’t believe it is a stretch to say that Netflix’s Reed Hastings would like a do-over for, at minimum, the last six months of 2011. One has to wonder if Roy Bostock might desire a similar reprieve Continue Reading

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When Chasing or Paying Dollars Creates a Crisis

Tweet Do you wonder if the Netflix Board of Directors ever asked Reed Hastings, “Did you lose your loving mind?” Early in 2011, Netflix is a Wall Street favorite with revenues up over the previous year, profits up year-over-year as well and subscribers flocking to your service. Faced with this scenario, the only concern keeping Continue Reading

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Poor Design and a Blind Eye Produce Perfect Storms of Controversy

Tweet The fourth of a six-part series examining prominent corporate crises impacting U.S.-based business operations during 2011. By all eyewitness and video accounts, Mother Nature experienced a seizure at 2:46 p.m. (local time) on Friday, March 11, 2011. On what began as a typical March morning turned into a deadly afternoon and evening after a Continue Reading

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5 Reasons Mark Cuban is Wrong About Hiring a PR Firm

Tweet Let’s acknowledge reality upfront. Mark Cuban is perhaps the nation’s top entrepreneur and there’s probably someone in the universe who can list five reasons why Mark is the next Warren Buffett. Mark’s likely among the most business savvy people in any boardroom he enters, he’s more technologically savvy than his peer group, his glibness Continue Reading

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Death or Birth: Crisis Communications Doesn’t Play Favorites

Tweet The third of a six-part series examining prominent corporate crises impacting U.S.-based business operations during 2011. When seeking the latest dirt on a prominent celebrity embroiled in a slimy scandal, the first place interested readers turn is to the tabloid media. Suspend your belief system and toss your moral convictions out the window because Continue Reading

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Which is the Better CEO Defense: Bad Due Diligence or Blissful Ignorance?

Tweet This posting is the second of a six-part series examining prominent corporate crises impacting U.S.-based business operations during 2011. To a person, the Chief Executive Officers (CEOs) I’ve worked for during my 20+ years in FORTUNE 500 Corporate Communications were earnest, whip smart, hard working business professionals who cared about the company’s employees, drove Continue Reading

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